Looking for identity Looking for identity

Igor Ponti

Looking for identity

Hatje Cantz Verlag, Ostfildern — 2014
SFr. 48.00
Pages: 134
Edition: open
Dimensions: 24.5 x 28.5 cm
Language: English - Italian
ISBN: 9783775739252

The Swiss cross comes to mind, the Swiss army knife, the Alps, cheese of course, or perhaps fine chocolate: but just what is typically Swiss? What characterizes the country and its people, and connects the various regions despite their different languages? These questions led Swiss photographer Igor Ponti (*1981), who focuses on traditional and emerging identities, on a cross-canton journey—with the odd detour. He discovers expressive visual Helvetisisms and, in part in a mocking or affectionate way, points out distinctions between the cantons that nevertheless connect them in terms of culture and territory: freeways cut through picturesque landscapes, a massively carved William Tell stands by the wayside, wurst stands sell cervelat or fried sausage, a charming, old wooden house causes one to feel nostalgic, garden gnomes wear red and white, concrete antitank barriers protect the endangered idyll.

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